See the real path behind
every sale and lead
Every platform counts the same sale as its own. Trace follows the journey behind each sale and lead, so you can put more into the channels that bring customers in. That is multi touch attribution: every visit in the journey gets its share of the credit, and every sale is counted once.
Try it yourself
Built for the people who run the marketing
Put more into the channels that bring customers in
See which channels were in the journeys that ended in sales, not which ones claimed them. Move budget with evidence you can show the board.
Show clients the results your work produced
A monthly report with the journeys behind each sale, your brand on it, and the Coverage figure stated. Renew the retainer on evidence.
See which channels bring customers in
Every platform counts the same sale or lead as its own, so the channels doing the work stay hidden. Trace follows the journey behind each sale and lead, so you can grow what is working.
See Channels
Know what to do next, and see if it worked
Trace finds the actions most likely to bring in more revenue, each with a predicted outcome. Act on one and the actual result appears beside the prediction.
See ActionsAsk a question, get an answer made for you
Ask Trace is your AI assistant, bringing you closer to your marketing data. Type a question in plain English, and get an answer built from your own journeys and channel performance.
See Ask Trace
How much of your revenue can you explain?
Coverage is the share of revenue Trace can explain with tracked evidence. Real purchases and lead values only.
The higher your Coverage, the more of your marketing you can see working, and the more confidently you can grow it.
How it works
Add the snippet
One tag on your site, then Trace starts working automatically.
Trace joins the journey
Every visit behind every sale and lead, in order, across channels and weeks.
Channels ranked by attributed revenue
Not by the results each platform claimed, but by the revenue in the journeys they were part of.
You act, and Trace records what happened
Each recommendation carries a predicted outcome. When you act on it, Trace tracks the actual result next to the prediction.
Built for how people actually buy and enquire
Long decisions
A first visit in March and a purchase in May are the same journey. Trace keeps them together.
Repeat customers
A second order is not a new acquisition. Trace separates the channels that bring people back from the ones that found them.
Sales and leads together
A checkout, a form, a call booked. Trace treats each as a conversion and shows the visits that led to it.
Peak season
When every channel spikes at once, Trace shows which ones were in the journeys that ended in sales.
“This is the platform we have been looking for! We can now see how the work we do turn into real financial outcomes for our agency clients.”
Questions people ask before they start
The visits to your own site from people who have given consent, and the sales and leads they end in. Trace measures journey patterns, not individuals: no names, no profiles, no third-party cookies.
No. One snippet in your site header, or the Shopify app and WordPress plugin in one click. Most installs take under ten minutes and journeys appear as soon as visits arrive.
Each platform counts the same sale as its own, so their totals add up to more than you sold. Trace gives credit once, across the channels that were actually in the journey, and shows the platform claims beside it.
It depends on your consent rate and where the snippet is installed. Sites with a consent banner and the snippet on every page typically see 75 to 90%. The Free Attribution Audit tells you yours before you sign up.
Free is free, with no card required. Plus is £450 per month per website and Pro is £1,250. Agencies pay in bands of client sites. Annual plans include two months free.
Trace is built for the Data Protection Act, UK GDPR, the DUAA and CCPA. Nothing is recorded until your consent banner grants analytics consent, and Trace stores no names, emails or payment details. Whether your own site is compliant depends on how you have set it up, so check it with your adviser.
Yes. Agency plans cover client sites in bands, with scheduled reports, your branding and a shared link clients can open without a login.
Still have a question?
Ask us anything about Trace, your setup or your data and a real person will get back to you.
Trace is a multi touch attribution platform built for businesses that need to better understand what is truly driving their sales and enquiries. It follows every visit behind each sale and lead, shares the credit across the journey so nothing is counted twice, and states how much of your revenue it can explain. See how journeys are built, or what each plan includes.